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April 30, 2003
How To Increase Link Popularity Without Links Exchange
This article suggests methods of increasing your web site's link-popularity. Simple links-exchange campaign is an old and questionable method. We suggest more effective methods. Although they are sometimes more difficult to accomplish, you may feel safe using them - Search Engines Will Not Ban Your Site.
1. Content-based
You add lots of useful and interesting content and people start linking to you. They just refer to specific page or the main domain when quoting or just link because they like your site. Or you can send an article to LoveCompass and we will publish it in this Blog with a link to your site.
Advantages: No need to reciprocate links, hence the links have higher weight; in most cases links are relevant.
Disadvantages: No control over anchor text and destination page.
2. Paid ads
Banner or text links placed on others' sites for money on monthly/ppc/ppi basis.
Advantages: Full control over anchor text and destination page.
Disadvantages: Have to pay money ; some sites use tracking software that prevents SEs from counting the link.
3. Search box / content column
If you are a search engine, you may provide a search box to sites that would like to place it on their pages and it may also contain a link, or you may provide a news/links/quotes content column for sites that seek for additional content.
Advantages: More than one link may be placed, interactive tools for visitors attraction may be used.
Disadvantages: Possibly the hardest thing to find link partners for.
... to be continued.
Posted by LC at April 30, 2003 10:33 PM
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