Online Dating and Personals Network - LoveCompass - Weblog

Online Personals & Dating Services Network
All about dating services business, online personals websites, changes in overall e-commerce world affecting dating, matchmaking, mail-order brides and online personals websites. Most recent LoveCompass announcements, reports, and plans. 

March 29, 2003

Partners Discussion - Pricing of Gold Membership

We are about to release a new version of Partner Site software package, which will include Gold Membership options. Partners will be able to tweak membership prices, but LoveCompass will set a certain minimum, which we suggest to determine together with our partners. Please participate in discussion.

Gold Membership will be introduced in two variants – Timely and PPC (Pay-Per-Contact).

PPC Membership works to Pay-Per-Click search engines (members will make Bids for each contact with them and their e-mail will be available for free and each contact will lower deposited amount of money according to amount of contacts with the member). Prices for PPC membership start from $0.01 per click and minimal initial deposit is $10.

Timely Membership will allow members become available for free for a certain period of time. Every partner may set his own Gold Membership prices, but LoveCompass needs to set minimal prices and maximal discounts for longer membership periods. Working version of time/price chart is the following:

10 days - $10.00
15 days - $14.00
20 days - $18.00
25 days - $22.00
30 days - $26.00
35 days - $30.00
40 days - $34.00
45 days - $38.00
50 days - $42.00
55 days - $46.00
60 days - $50.00
65 days - $54.00
70 days - $58.00
75 days - $62.00
80 days - $66.00
85 days - $70.00
90 days - $74.00

Please review this chart and suggest your ideas, comments, critique.

One of LoveCompass Partners – James Mason ( Texas Dating Singles ) suggested and idea to offer smaller “introductory” fee for first 1000 members of a partner site. Please comment if you think this idea should be implemented and how.

Posted by LC at 12:35 AM | Comments (3)

March 27, 2003

Gold Membership for Partner Sites – Coming Soon!

LoveCompass development team is now actively testing and fixing bugs to introduce Gold Membership feature available for all partner sites. It has been successfully installed and tested on, so it is only a few days left before all partners get it.

Gold Membership is a big and effective improvement as it will finally leverage income of partners that submit ladies’ profiles and those who introduce paying members. Together with Gold Membership we have some smaller features added and a few bugs fixed. All this will form new partners package, which will be introduced as aePartner 1.0 Beta. One of the main changes is that profiles of Partner’s members will have priority on search results, thus partners will be able to earn from sales generated on their own sites.

Gold Membership will be first installed and tested at Texas Dating Singles Partner Site, which is one of the most active LoveCompass partners.

We have conducted a long research on how Gold Membership should work and decided to give Gold Members and option to be “Available for Free” rather than giving them a right to contact anyone for free. The reason is that spammers may become Gold Members and start sending mass letters to our members, so we must do everything possible to keep members’ privacy and protect them from people who don’t have serious intentions. With “Available for Free” option, Gold Members will be able to sent Virtual Kisses with a link to their profile and a note that their contact may be taken for free. This will protect members from spammers and will give them a chance to decide if they want or don’t want to answer. Gold Members will also benefit from this option, because they will start correspondence and will spend time for letters only with those already interested to contact them.

Prices for Gold Membership will be under Partners’ control, however we will set minimums and maximum discounts.

Posted by LC at 05:26 PM | Comments (2)

March 25, 2003

Dating Directory Stars - Promote Dating Site - Advertizing Opportunity

LoveCompass Dating Directory has been rebuilt and redesigned recently. It supports LC-Stars ranking system now. The more stars you get, the higher position your link has. Every star gives a significant boost in traffic, which is a great deal for all advertizers, because LoveCompass now has over 5,000 unique visitors a day (mostly from USA and Europe) and most of them use LoveCompass Directory to find what they need.

Now read this document to find our how to get more stars - the are both paid and free ways to obtain them.

For example, look at Dating Services category. There you will see that top listings have stars near links. Sites with more links have better position. Apart from stars, all sites are added by “most recent show first” order (same applies for listings with equal number of stars).

Now all you to know is how to get more stars? Ok, you may have up to 10 stars! You get stars for:

Paid options - buy stars for more traffic to your dating site

Up to 5 stars may be purchased for money. Each additional stars costs more than the previous one. In some cases discounts may apply. With paid stars, one site may be listed in up to 3 categories.

#1 First star: $10 per month per category.
#2 Second star: $20 per month per category.
#3 Third star: $40 per month per category.
#4 Forth star: $60 per month per category.
#5 Fifth star: $100 per month per category.

So, if you want to have more than one star, your per month payment would be as follows:
One star: $10 per month per category.
Two stars: $30 per month per category.
Three stars: $70 per month per category.
Four stars: $130 per month per category.
Five stars: $230 per month per category.

Free options - backward links, detailed descriptions, good content

Each listing may have up to 10 stars, 5 stars can be purchased and 5 more can be given by LoveCompass editorial team on case to case basis. Read below to find our how you may potentially acquire some editorial stars.

  • Reciprocal link to placed according to Backward link quidelines;
  • reciprocal link to the category where your links is located (also placed according to Backward link quidelines);
  • reciprocal link to Online Dating Search Engine (with “Online Dating Search Engine” as a link text and as an URL);
  • detailed, objective and informative description of your site given during Add URL process;
  • easy navigation, pleasant design, unique content.

    NOTE: You must claim stars by writing us an e-mail and stating why you think you should be given a star.
    NOTE: You may not claim more than 10 stars. If you have 10 stars – this is it.
    NOTE: None of the reasons described above guarantees getting a star.
    NOTE: Sites with at least 5 stars will be reviewed. Editors' review will be on a separate static page with direct links to the site.
    NOTE: Payment for stars is accepted only after preliminary contact - describe us your site and your proposal, then we will send you a payment request.

    Posted by LC at 07:04 AM | Comments (1)
  • March 22, 2003

    Major update of the entire LoveCompass Network

    Finally it happened! We finally managed to launch Gold Membership on LoveCompass. Uffffff.....

    Desparately awaited Gold Membership has been launched on LoveCompass, and it's available for all partners.

    Directory is renewed and will have "Stars" system, which we will announce later.

    That was hard. Really. Lot of job's done and still a lot to do. Thank you all for patience.

    Posted by LC at 02:40 PM | Comments (0)

    March 17, 2003

    Articles system

    Articles system is rebuilt. Now your articles appear on your site instantly when you create/modify them.
    Posted by LC at 10:33 AM | Comments (0)

    How to promote your dating website. Basic DOs and DON'Ts.

    What are the best, legitimate steps to promote your dating website and attract traffic? How to avoid search engines' penalties? This articles suggests basic tips about what you should and shouldn't do.

    There are two points of equal importance - "How to make your dating website popular" and "How to increase popularity and not loose everything".


    1. Care to buy a top level domain name. Even though there are lots of domain extensions, you best choice is .com, because many of your site's visitors will remember you domain name, and will try to type it with .com next time. Think of a short, easy to remember domain name, which will fit your company name and type of your services. Good place to purchase a domain name is Godaddy. They offer domain names for under $9 a year.

    2. Find reliable and fast hosting provider for your site. Free hosting won't do any good for you, because they don't provide fast connection speed and have to big downtime. Search engines may drop your site with such hosting very fast. We recommend HostForWeb Linux Hosting. And don't forget to refer to us when subscribing (our username is lovecomp).

    3. Think of what content and what services exactly you are going to present and care to update your site frequently and add unique and valuable contend as often as you can.

    4. Make your site load fast. Try to avoid heavy graphics, huge flash files and heaps of JavaScript. Most of your visitors and search engines wouldn't like it at all.

    5. Create wise (!) cross-linked structure. All of your pages must be easily accessible and on the same hand placing all your links on every page won't do any good. Sitemap is always a good idea.

    6. Static pages do best! Yes, you must have heard that search engines start indexing dynamic pages better and better, but be sure that they are trying to APPROACH the easy and friendliness of static pages. Why wait? Go static!

    7. Decide what keywords you are going to target and promote your site for. This is a very important step, because you must find words and phrases that deliver good traffic and have low competition. Then place your keywords into your title tag, description tag, keywords tag and several times in the text of your page.

    8. Submit your site to major directories like DMOZ, Yahoo (this will cost you $299 a year), JoeAnt, GoGuides and dating specific directories - List of Dating Directories.

    9. Exchange link with other dating websites. Choose only good, well-structured websites that will be interesting for your visitor. Think as visitor and ask yourself if you would go to this site, and if yes, then write a polite letter asking webmaster to exchange links with you. Remember that you should set a link to this site on your LINKS page first. Ask to place your keywords in the text of the link - this will help you with search engines.

    10. Make your contacts easily available and manage your website every day, answer all letters, add content, explore, investigate, share your knowledge, find partners, ask questions and eventually you will see your income grow.


    1. Never try to cheat search engines. You think you found a unique, legitimate and unknown way to boost your search engines position? Forget about it! High traffic comes with hard work. Even in case you grab a few apples with a new trick, your site will get banned from major search engines very fast and for really long time (I am talking about years). Say no to any "link popularity improvements", "links to you", "cloaking", "doorway/gateway/whateverway pages", "FFA/link farm pages", etc. Your success is 100% Do It Yourself. Otherwise, nobody will give a rat ass when you find your site gone from all search engines at once.

    2. Forget about automatic submissions. In fact they will not help; they may only ruin your chances. Even hand submission to search engines won't help. All you need is a few links from other good, reputable sites and ALL search engines will find you and will rank your site better than in case you spam them with submission requests.

    3. Don't copy content from other sites to yours. If you want to refer to certain text, link to it. If you copy others' articles, texts, etc your site is likely to be penalizes for duplicate content.

    4. Don't send mass mailings (SPAM). Everyone hates it, we hate it, and you must hate it. SPAM doesn't work. SPAM destroys your brand forever.

    5. Don't link to sites that have nothing to do with your site's content. You must place only relevant link, otherwise your site will be considered a link farm and will be dropped by search engines.

    6. Never place hidden or very small text on your page this is a well known (by search engines) SPAM technique.

    7. Heavy and senseless interlinking of several sites will heart a lot. Don't try to buy hundreds of domains and interlink them. This won't help. Only managed, content-rich sites gain high traffic.

    8. Don't beg for links. It is a reason to be reported. If webmaster doesn't want to link to you, improve your content and look for another site to swap links.

    9. Don't try to optimize your pages for keywords that are not relevant to your content. First, you will not sell anything to "wrong" visitors, and second, it is SPAM.

    10. Don't seek easy and fast ways. They are all wrong.

    Posted by LC at 03:20 AM | Comments (3)

    March 15, 2003

    Login forms

    Login forms are fixed everywhere. If you experience any problems with it, post on the forum, or write us.
    Posted by LC at 06:18 PM | Comments (0)

    March 14, 2003

    LoveCompass positions in Google and traffic increased. Even better results expected.

    After last update LoveCompass' Google positions improved dramatically. Even better ranks and higher traffic expected next month.

    LoveCompass is now in Top 10 results for the following terms: "Online Personals", "Dating Services", "Online Dating Services" and some more. We also started getting some visitors searching for "Personals". Our traffic and sales doubled this month, which increased our partbers revenues. GoogleBot indexed over 10000 pages from LoveCompass and will possibly add them to its database next month.

    More good news is that we are finally accepted to ODP directory - to the following category:
    This listing may increase LoveCompass positions in Google, Yahoo, AOL and other search engines.

    Special thanks to DAVE - ODP editor, who was so kind to review and add our site.

    Posted by LC at 08:57 AM | Comments (1)

    March 07, 2003

    Google Dance and "Dating Services" + "Online Personals"

    Google is dancing! Right now. And LoveCompass is getting great positions for "Dating Services" and "Online Personals", We truly hope this will not change and both us and all our partners will benefit from this improvement.

    If anyone doesn't know yet about what Google Dance is, read Search Engine Dictionary definition of Google Dance.
    Major changes at Google happen right now and we are happy seeing great impromvement of LoveCompass positions.
    Since LoveCompass Partnership program means intergrity between all partners, every partner is going to benefit from this. So all we have to do now is pray all gods to leave the results as they are. Google Dance lasts several days so anything may happen.
    Posted by LC at 11:58 PM | Comments (0)

    March 05, 2003

    LC-Dating 0.8.0. Email from prospective customer and the reply.

    Today we got an e-mail:
    Hi there,

    We are looking for some dating software to be used by one of our customers and I found your site.

    Could you send me some more information about the 'LC-Dating 0.8.0' package? Specifications, etc. :)

    Thanks in advance.

    Our reply:

    LC-Dating package includes installation and customization. It is developed
    for Unix/Linux based web servers, Apache Server Software, PHP and MySQL.
    Design and structure of the web site are fully customizable.

    You may see how LC-Dating works on the following web sites:
    Russian Woman .tv , Dating Beauties .com, Love Bells .com ,
    0 Dating .com .
    You may also look at our flagship web site , which uses
    our most advanced software package LC-Total. LC-Dating uses similar
    technique and structure, except for partnership features, links directory,
    search engine and Personals system (any of them may be installed

    LC-Dating is constructed for billing processing company by
    default, however any other billing may be adapted.

    LC-Dating was developed under strict quality control and it delivers maximum
    level of stability, speed and security. It was successfully tested by third
    party Linux security specialists.

    LC-Dating 0.8.0 features:

    - Easy and flexible CSS file styles customization of site's colors and fonts
    - Online members registration 3 steps form with e-mail confirmation routine.
    Confirmation e-mails are sent automatically during registration.
    - Double-blind virtual kisses sending for registered members with an ability
    to send a kiss-back with one mouse click.
    - Member personal communication, virtual kisses and e-mails storing system,
    known as Communicator (works similar to Yahoo-like e-mail account).
    - Profile status modes: "Unconfirmed" (given after registration in case
    e-mail is not yet confirmed), "Approval" (given after e-mail confirmation
    and supposed to be reviewed by administrator), "Rejected" (set manually by
    administrator, an automatic e-mail is send to a member informing about
    possible reasons of rejection), "Suspended" (set manually by administrator),
    and "Active". Only "Active" members profiles are available for public
    - Basic and advanced search profiles forms for visitors and members. Example
    of advanced search page:
    - Search results pages with sorting and narrow search options.
    - Possibility to buy contacts for both members and not-members.
    - Default and individual contacts prices setup and modification.
    - Checking e-mails to be unique and join form entries to meet minimum
    characters limit (set by administrator).
    - Advanced shopping cart: stores all choices, remembers choices during set
    period of time, works on both short profiles search result page and from
    individual profile, uses "add current time to URL" principle to avoid cache
    problems, auto-closing pop-up confirmation box.
    - Automatic photos uploading system with on-fly auto scaling. Each member
    may upload 2 big photos and 1 thumb, thumb may also be made out of the first
    - Member control panel with hot messages ("you got a new virtual kiss", "you
    got a new message", "your e-mail is not confirmed"), profile modification,
    photos managing, suspend and unregister links, re-send confirmation e-mail
    - "Last logged in" message for every member profile available publicly.
    - Administration system with income balance report, profiles management
    separated by status, 'send e-mail' and 're-send confirmation email to
    member' options.

    There are some other features that I might have not listed here. You may ask
    specific questions if you miss something you need. LC-Dating is planned to
    be equipped with "Gold Membership" system which will make a member
    "Available for free" and will have recurring payments routine. This feature
    is now under heavy testing and will be available in about 3 weeks. If you
    buy LC-Dating package now, it will be installed for you for free when ready.

    Total price for LC-Dating 0.8.0, including installation and customization -
    $540. Payment is 100% upfront. Time for installation and setup: 3-7 working

    Additional features that may be added to LC-Dating:
    - Personals system (may be integrated with Directory) - example:
    Online Personals . Personals system generates static
    selection pages, profiles representation may be modified. Extremely search
    engine effective and traffic building feature. Price: $350
    - Links directory system (may be integrated into LC-Dating admin panel) -
    example on . Creates static, search engine
    friendly pages with ability to add text to every directory page. Price: $80
    - Links page (managed from LC-Dating admin panel) - example: . Price: $50
    - "Unlimited contacts" membership - Price: $150
    - "Pay per contact with you" membership with position bidding system -
    Price: $600

    I would like to add that we are developing custom dating software packages,
    so you may just let us know your specific need and we will quote the price
    for development. Since we are working on dating software only we are able to
    develop or replicate almost any feature in shortest possible time and for
    very affordable price. Any of our packages may be modified or improved on
    demand. All the listed products come with free installation and free support
    via public support forum.

    Our most advanced packages are LC-Network and LC-Total. You can see their
    implementation at

    Posted by LC at 03:16 AM | Comments (1)

    March 03, 2003

    Existing LoveCompass Partner Advise

    An advise letter written by one of the LoveCompass partners - Sue England ( LoveBells ). This letter brings some interesting points on how to maintain and promote LoveCompass Partner Site.

    About myself:
    Hi there, my name is Sue; I am the owner of LoveBells.Com, just one of the many proud Partners to LoveCompass.Com I hope that with my own personal experience given here that you will find your new partner site as easy to maintain as mine is.

    How & why did I Become a Partner with LoveCompass.Com?
    I was just looking for something extra to do in my spare time, preferably something that involved using my computer and internet connection as well as helping others out, oh and of course to earn a little extra cash too.
    I did check a few different dating affiliate sites, none of which offered the same as LoveCompass.Com. I had emailed LoveCompass.Com before I went ahead with becoming a partner, asking a few questions as I had joined as an affiliate to another big name dating site some time ago, I had more than 80 members join and so far still no payment from them, with a total of more than a hundred dollars to be paid they shut my account, so they didn’t have to pay, so as you can imagine I did not want to get myself tied up in something of this nature again. I am happy to say that LoveCompass.Com is nothing like these other sites, if they where I would not waste my time and effort with them.
    If you have not yet joined than you can do so at . And if you are unsure about something then send then contact them, you will find that they are a very friendly & helpful team of people.

    Once I had decided to become a partner, I filled out the online form and was sent an email with my details. I had decided that I wanted a fancy looking URL so I chose to get my very own domain name, The thing is you don’t need to do the same as me, you can just use your current website or even get one of them free websites, from where people can join as your new member.

    I was a little worried about putting my website together, as I am not a web professional, in fact I am far from it, but I can tell you that I am learning a lot from my new site and enjoy every moment of it. :)

    A few months back I had no idea about exchanging links or even submitting my domain name to search engines, I am still no mastermind, but getting better as I go along. I plan to be good at what I do and so far so good.

    As a new partner:
    Now that you are a new partner there might be a few things that you are a little unsure about.
    First of all, I would suggest you enter to your database and have a good look around, click on things and see how they work, even place your own profile to your site, it is one of the best ways to get yourself familiar with your site.

    Maintaining your site:
    As soon as you have your site working or links in place then you will start to have new members joining, and it’s your job to take care of them.

    Don’t expect to have an unbelievable amount of members to join if your site is new and unseen by search engines, because it’s just not going to happen, you now need to spend some time with your site, work with it a little each day, the more people who know about your site the better, and what better way then exchanging reciprocal links with other popular sites.

    Exchanging reciprocated links:

    Exchanging reciprocated links with other sites is a great way to get traffic into your site, this is something I have done at the beginning and it has worked wonders, I was not listed with any search engines, yet I was still able to have a little over 50 new members join my site, all because they seen my reciprocated link on someone else’s page.

    How do you do this, very simple…
    Just search for sites that will exchange reciprocated links with you, follow their information on how to exchange or send the webmaster a friendly email, tell them briefly about your site, offer them the URL to take a look at your site, also offer them a “Link Title” “Link URL” & “Link Description” (by the way I would be interested to be one of your first link swaps) so there you are, you already had a link exchanged!

    Once you start to get people saying yes I would love to exchange links then you need to place their link into your links page, do so by clicking on “links” at the top of your partners account, and enter their details, within no time you will start to have a decent flow of traffic. From these links that you have exchanged, you will see that some search engines such as googles will pick you up from other people’s sites and will index your site automatically for you, so realistically you don’t need to submit your site to all major search engines.

    Placing articles:

    You can also place an article on your website in much the same fashion as placing a reciprocal link, just click up the top where it says “Articles” and place the information. You can get an article from a website by asking the webmaster if they have one for you, not all sites can offer you and article but if you don’t ask then you won’t get anywhere. I would not accept any articles from a site unless it was of high quality and in some way relevant to your site.

    Submitting to search engines:
    It is also a good idea to submit your site to the major search engines, there are millions of them, but its best to only concentrate on the big name ones, you should know some of them, and for instance where do you go to search for something on the internet? Don’t forget to submit your site there.

    Other advertising ideas:
    Some other things you can do is place advertisements in your local papers, drop flyers in your area, notices on message boards and much more, use your imagination, I have a sticker on the back of my car window with my website, have you ever stopped to think how many people are driving along the same road as you, who are looking for romance, friendship or marriage?

    What not to do:
    Ok one thing you can not do is send spam as this is illegal and will cost you your partnership site, for those of you who don't know what spam is, it is: sending unsolicited email to people you don’t know, telling them about your site and how to join, so if you are serious about your site you will not stop to this level.

    Now that you have a few members joining your site you need to maintain their profiles, you will be able to do this from your partners account. Each new member needs to have a contact price set on their profile, this is where you will start to earn some income, the price in entirely up to you, remember it’s your partnership and if you wish to set your prices high or low then you can do so. I would suggest that you place your members profiles around the same figures, keep a watch on your profiles to see if they have been contacted and if for some reason a few have not been contact as yet do yourself and them a favour by change the contact price slightly lower, and in the same manner, if you find one members getting a lot of contacts then you might decide to place the contact amount slightly higher, be realistic, would you pay that much to contact that person?

    How do you set the contact price?
    In your partners account, click on Profiles Database, you will have a list of profiles of your members, click on one of them to edit the contact price, once you are in the profile you will see merchants price $ simply put your price in here and save.
    The total price you see is slightly higher than your selected price, this is because LoveCompass.Com needs a small commission passed back to them, to maintain billing sales and so on, and you will still get your contact price you have set. If you then click back home at the top you will see “Payable” well every dollar you see here is yours.

    Assisting your members:
    Sometimes you may have one of your members contact you and ask you to place their photos for them, just ask them to provide their Profile ID, from there you can find their profile and upload their picture for them, the profile will be checked and approved, once you click on their profile you will see the option that say upload photo, save their photo to your hard drive and upload it to their profile for them, its always nice to send a quick return email telling them that you have done this for them.

    Where to find more help
    Now that you are a partner and understand the basics, it should all be smooth surfing. I would suggest that you check your site ever 24 hours.
    As a new partner you can join the LoveCompass.Com Partners forum This has been a great help for me, I have provided some ideas that might help and also asked many questions, you can do the same too, and we all need extra advice. I am like you, I come across things that I don’t understand and things I want to know too, so we are not alone.

    One thing I do like about being a partner with LoveCompass.Com is the support and friendly responses, we are all people from different walks of life, however we all come together and work as partners with our sites.

    If there is anything I can help you with to start up your site then please feel free to contact me, you can do so from my website at

    It would be a pleasure to work together.
    Posted by LC at 11:31 PM | Comments (0)

    March 02, 2003

    "Link to LoveCompass" page

    LoveCompass finally settled its linking policy and created a link to us page.

    New linking policy is as follows: Anyone who wants to submit a web site relevent to LoveCompass Directory categories is free to do so. Those who places a reciprocal link to LoveCompass will be considered to be awarded a priority listing point. Additionaly, those who place a second link, to the directory in which their link is located, will be considered for inclusion into LoveCompass Dating Search Engine.

    Thus, keeping in mind that we have Random Links System, featured links partners may have up to 30 links on static pages of LoveCompass and up to 100 cached pages at LoveCompass Dating Search Engine.
    Posted by LC at 01:16 AM | Comments (0)

    Random links now have directory paths

    Random links from LoveCompass Directory appear in every Personals Browse listing. Now each of them has a link to directory where it is located.

    Pretty good tool for those who get interested in the link and would like to research this theme deeper.

    Although randomizing algorithm is not yet perfect, we expect to have the links pretty spread in the entire directory.
    Posted by LC at 12:23 AM | Comments (0)

    March 01, 2003

    Personals browse - new option to appear

    Today we decided to add a new option in Personals system. Now profiles may be split to those that have a photo and those that don't have a photo.

    Now all profiles, with photos and without, appear in personals browsing system together. After this update they can be separated. Thus LoveCompass will also have twice more pages with search options and random links of course.

    Posted by LC at 02:08 AM | Comments (0)